It's hard out there for a middle child. View Entire Post ›
University is easy. It's like riding a bike. And the bike's on fire. And the ground's on fire. And everything's on fire because you're in hell. View Entire Post ›
1. Seeing a million different things you want to buy but not being able to because you're too broke.2. And then when you do have money, seeing absolutely nothing you want.3. Needing to buy a very specific thing like mid-heel black open toe shoes, and finding exactly what you want, but they don't have your fucking size.4. Seeing a sale at your favourite store only to realise it's just two racks of the same ugly shirt no one wanted to buy.5. Trying on a dress or top, realising it feels a little too snug on the arms, but persevering with it anyway to the point of no return.6. Ending up with your head trapped in the material while your arms are stuck vertically and feeling like you're going to suffocate.7. Seeing your whole life flash before you eyes because you realise you might di...
In the Fast Company article, McDonald says that the project is all about giving people a more personalized shopping experience. The duo's vision is a bunch of these little customized boxes full of stuff in front of apartments and vending machines:“Each community tends to have relatively homogenous tastes, given that they live or work in the same place,” McDonald explains. “By studying their buying behavior, we’re hoping to eventually figure out how the needs of people in one apartment building differ from those in another. We could customize the items in one dorm versus the next.”Of course, the startup is named Bodega, named for the corner stores typically run by members of New York City's Latino and immigrant communities. McDonald was asked by Fast
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